FENDI

Fendi was born in 1918, when Adele Casagrande opened a leather shop and fur in the center of Rome. When she married Edoardo Fendi in 1925, they decided to change the store name to Fendi. Business grew, and a new store was opened in Via Piave in 1932. In 1966, Fendi launched its first couture line, which was completely designed by Karl Lagerfield. Around the 1980s, the entire line Fendi already gained an amazing success, so that the company decides to launch new products. Fendi began producing clothing, dresses and even shoes. Fendi begin to rise in coming years. It launched several new products such as ties, jeans, gloves, hats, lighters, pens and many other fashion items.