ARMANI JEANS

Born in Piacenza, Italy in 1934, Giorgio Armani is one of the most celebrated and influential designers Italy has ever produced.

Armani launched his career as a window dresser at a large Milanese department store, called La Rinascente.

In 1964, armed with an in-depth knowledge of fabric and design, he was taken on as a designer for Nino Cerruti's men's clothing company, Hitman. Posts at Ungaro and Zegna were soon to follow.

In 1974, Armani introduced his own menswear label, his first womenswear collection coming a year later. Giorgio Armani Label was launched in 1975. Armani and fashion have met and it was a happy marriage. Every woman, once she has worn an Armani jacket, remains addicted, about the same extent as a man becomes addicted after driving a Maserati.

Armani achieved his international breakthrough by tailoring for numerous Hollywood names and especially for Richard Gere in the title role of American Gigolo in 1980.

Armani Jeans is a bridge-line collection of denim-related clothing created in 1981 by Giorgio Armani. "Jeans represent freedom, they signify democracy in fashion. They can be sexy, relaxed, active and stylish. With Armani Jeans, I am always thinking about young people with an independent spirit." - Giorgio Armani